Things are moving fast at here Aware Monitoring HQ as we continue the development of our new web infrastructure monitoring service. One area that has come on leaps and bounds over the past few weeks is our branding. My co-founder Nick Barker blogged about our the importance of our logo, business cards and holding page some time ago, and now they have all come together . . .
Our first step: the logo. ..
I think we nailed it . . . well, actually our graphic designer did (with a little help and guidance from us of course!).
Our logo is the foundation for all of our branding. It’s a strong image that stay’s recognizable in single/reverse colour and has an identity that we can build on. The ‘bars’ image reinforces the monitoring theme.
Next up: business cards . . .
Our business card design builds on the logo theme and extends it even further. On the front of the card we have subtle grey bars, and on the reverse we have a striking blue theme with a large logo image.
Nick and I spent some time discussing the advantages and disadvantages of using the back of the business card (versus leaving it plain white). After seeing the initial design concepts the decision became a no-brainer – we loved the image, and it’s a great addition to our branding. As Nick said: “It’s a walking advertisement”.
The holding page . . .
With our logo and business cards in place we moved on to our holding page. With lots of work still to do on our web-app we wanted to make sure we had something in place to point people to and capture their interest. Back to our trusted designer we went, and again he came through.
Instantly recognizable if you’ve been given one of our business cards, the holding page continues the blue theme to create a bold and striking image. Our holding page will be around for a while so we wanted to get it right in order to make a great first impression.
Seeing all of our branding come together has started to make everything seem more real. It’s no longer just an idea, it’s something I can actually see, hold, and touch.
